Food and Beverage :: Bawandarr

CHALLANGES

SOLUTIONS

IMPACT

LATEST THOUGHTS

The food industry nowadays has taken a complete U-turn. It is making extensive use of digital channels to let people know how they can get the best food at best prices in the most convenient manner.

Challenge #1
Win the moments
of consumer

In the food industry, it is essential to win the moments of every consumer, all the time. The first step is to do intent-based marketing and create a solid content strategy. Extensive amount of videos explaining about their features should be made that drive sales. There should be a strong presence of the brand in every format, online as well as offline.

Challenge #2
Retaining customers

With massive competition and new start-ups emerging, it is hard to retain customers everyday. The chances of cross-selling also increase over a period of time. Brands should focus on defining their customer’s path clearly. A few mouth-watering product shots on Instagram, a couple of videos on YouTube, some live cooking demos on Facebook and an engaging story from one of your customers or suppliers should do the trick.

Challenge #3
Presence & Pricing

No matter, how big or small the industry, every industry needs to have a basic web presence. The real challenge is not for owners to understand why they need an online presence but to acknowledge the opportunities that “doing online right” would represent to their business.