E-commerce :: Bawandarr

CHALLANGES

SOLUTIONS

IMPACT

LATEST THOUGHTS

In today’s age, the new-age consumer does not need to physically examine a product. The E-Commerce industry gets inputs on new items and handles all customer queries quite well.

Challenge #1
Delivering an
omni-channel experience

Many e-commerce brands don’t have the right technology that enables them to create touch-points in order to make accessibility for consumers easier. They should ensure on getting their buying data connected and tap consumers at the appropriate channels at the right time, to create an omni-channel experience.

Challenge #2
Competitor Analysis

Most of the e-commerce brands, unlike their competitors, lack a unique selling strategy to sell their products online that threatens their survival in the market. To ensure survival, brands should create a perfect mix between brand equity and salience. They should keep a track on regular market intervals and position themselves strongly in the market.

Challenge #3
Old school approach
of selling

Brands usually are not up to date with today’s buying behavior of consumers as well as their buying data and patterns. It is essential to connect with consumers across all online platforms which can help them thrive in the e-com environment.

Challenge #4
Maintaining Customer
Loyalty

Brands struggle to hold on to consumers after making a sale and are unable to gain their trust and loyalty. The need of the hour is to engage them on different platforms. Sending regular e-mailers about various offers/taking feedback or connecting with them on different social media platforms is what will help them gain goodwill and win customers.